We find, fund & future-proof professional services founders.

Obsessed for Good Group is a growth accelerator with a commitment to enduring impact.

We've got the playbook on how to launch, grow and scale you.

Starting a professional services firm can be intimidating and one thing is certain: you'll need more than funding to be successful. We have the step-by-step process to help you on your path to launching and growing your own professional services firm. Our combination of capital, strategy and business counsel designed specifically for professional services sets us apart.

about o4g

Why NOW? Why O4G?

The world is rapidly changing and problems are more complex than ever before.

Professional service firms will play a critical role in solving these problems emerging today.

There are not enough experts and professional service firms that are doing this important work.

O4G is positioned to help future founders like you make a difference.

entrepreneurs

You don't have to do it alone.

Even the most industrious entrepreneurs need structure and wise counsel from partners who have been there before and can show the way.

CORPORATE & AGENCY EXPERTS

Real equity, not sweat equity.

Some of the most talented people in the world work for someone else. Stop spending your time on someone else's dream and start building your own. O4G partners guide you the entire way.

TESTIMONIALS

What Our Founders & Partners Are Saying

"Throughout the span of almost a decade, Renzi has seamlessly transitioned from being my employer to becoming a valued client and now a trusted partner, showcasing his talent for adaptation and his keen eye for untapped potential. By collaborating with him and the dynamic team at Obsessed for Good Group, I find myself empowered with an unprecedented platform and unwavering support, enabling me to address a global issue in ways I had never dared to imagine."

Brittany Thomas

Co-founder & Managing Partner, Lumix Communications Group

Slide 1

"Renzi has been an invaluable source of support, guidance and inspiration, empowering me and my fellow managing partners to achieve success through effective leadership and business growth strategies. Obsessed for Good Group has helped cultivate an environment that fosters creativity, collaboration and innovation."

Houda Elyazgi

Managing Partner, Saxum

“I always dreamed about leading my own agency, now I have partners and I get to make that dream a reality.”

Jen Monies

Managing Partner, Saxum

“Having worked with Renzi directly for 20 years, jumping over to be a managing partner of Saxum was the perfect next step of my professional career.“

Sara Walker

Managing Partner, Saxum

“After 30 years of working in marketing for other people, I am now leading a team and doing exactly the kind of work I’ve always wanted to do.”

Jeff Risley

Managing Partner, Rakas

HOW WE HELP

A partner to accelerate your vision, not slow you down.

When you compare partnering with O4G to DIY-ing your startup, you'll see the upside.

Do-it-yourself

You own it

Your vision

Lonely

You take on all the risk

Only your expertise

Experience pitfalls

O4G Group

You own it

Your vision

Support & community

We share the risk

Diverse expertise

Roadmap to avoid pitfalls

HOW IT WORKS

We make it easy to partner.

Our process is simple, straight-forward and generally takes 10 weeks from discovery to funding. We focus on founder-partner fit at every step to ensure the partnership is good for everyone.

We get to know each other.

We spend time early exchanging ideas and our individual experiences.

We collaborate.

Once we know there is business potential, we'll move into more formal discussions and workshops to plan what our partnership could look like.

We shake hands.

Once we have a roadmap and agreement we both feel great about, we will quickly finalize everything.

Let's go!

Once the paperwork is signed and you're funded, we move you into our accelerator before launching you into the world.

Vision-tuning

Fine-tune your vision and set your sights on the big picture.

Metrics

Master the art of metrics that truly matter, learn to measure success like a boss.

Founder Finance

Unravel the mysteries of founder finance.

Service/Market Fit

Delve deep into the realm of service/market fit, discovering the sweet spot where your offering meets market demands.

Pricing & Promotion

Craft a compelling and competitive pricing and promotion strategy.

Navigate the Back-office Maze

Learn how to optimize operations.

Tech Stacks & Hacks

Unleash the power of software hacks that will change the way you work, from ingenious shortcuts to cutting-edge tools like AI and automation.

Vision-tuning

Fine-tune your vision and set your sights on the big picture.

Metrics

Master the art of metrics that truly matter, unveiling secrets to measuring success like a boss.

Founder Finance

Unravel the mysteries of founder finance.

Service/Market Fit

Delve deep into the realm of service/market fit, discovering the sweet spot where your offering meets market demands.

Pricing & Promotion

Craft a compelling and competitive pricing and promotion strategy.

Navigate the Back-office Maze

Learn how to optimize operations.

Tech Stacks & Hacks

Unleash the power of software hacks that will change the way you work, from ingenious shortcuts to cutting-edge tools like AI and automation.

O4G apprenticeship

Denali Founder Coaching

12 MONTHS OF TRANSFORMATIVE COACHING

According to the SBA, 1 in 5 professional services firms fail in year one and as many as half fail within the first 5 years. From day one, our Denali Founder Coaching program is an apprenticeship designed to tackle that problem head-on with hands-on focus. Denali is a unique and comprehensive coaching experience that equips founders with a diverse ecosystem of O4G resources and industry experts who can provide real-time problem-solving and continuous feedback during the action-packed first year. Mentors will guide you towards continuous growth and provide invaluable support throughout your entrepreneurial journey and beyond.

DENALI COACHING PROGRAM TOPICS

Our O4G Ecosystem

founder fit

Wondering if you'd be a good fit? Here are 5 questions to think about:

Are you an expert?

Have you found a niche?

Do you excel in that area?

Are people currently paying you for that expertise?

Do you use your free time to get better?

Are your opinions highly sought after?

Are you obsessed with great work?

Do you wake up in the middle of the night thinking about your work product?

Would you "do what you do best," for free?

Is the standard you set yourself higher than the most demanding boss?

Have you been told by others that your work is excellent?

Do you get lost in the work and lose track of time?

Do you dream about 'starting something?'

Do you dream about the you day can ‘start something?’

Do you see the future of your area of expertise clearly?

If money was no object would you have already started a company doing this work?

Could you quickly effortlessly talk about what a company would look like that you owned?

Do you daydream about being your own boss?

Are you unsure where to start?

Does fear hold you back from starting your own company?

Do you know how much money it takes to start your own firm?

Does your obsession with doing great work get in the way of taking the next step in areas you know nothing about?

Is thinking about doing your own thing feel overwhelming?

Has anyone ever told you that you should "do your own thing?"

Do you want a partner?

Are you looking for a partner that complements your skillset?

Would you value additional support, expertise & mentorship?

Do you seek guidance from others in your life about decisions (big & small)?

Do you want to share in the upside & downside?

Have you had a bad experience with a partner before in an other venture?

Are you an expert?

Are you obsessed with great work?

Do you dream about starting something?

Are you unsure where to start?

Do you want a partner?

FOUNDER FIT

5 questions for potential O4G founder-partners:

Are You an Expert?

Have you found a niche?

Do you excel in that area?

Are people paying you for that expertise?

Do you use your free time to get better?

Are your opinions highly sought after by others?

Are You Obsessed with Great Work?

Do you wake up in the middle of the night thinking about your work product?

Would you "do what you do best," for free?

Is the standard you set yourself higher than the most demanding boss?

Have you been told by others that your work is excellent?

Do you get lost in the work and lose track of time?

Do You Dream About Starting Something?

Do you dream about the you day can ‘start something?’

Do you see the future of your area of expertise clearly?

If money was no object would you have already started a company doing this work?

Could you quickly effortlessly talk about what a company would look like that you owned?

Do you daydream about being your own boss?

Are you unsure where to start?

Does fear hold you back from starting your own company?

Do you know how much money it takes to start your own firm?

Does your obsession with doing great work get in the way of taking the next step in areas you know nothing about?

Is thinking about doing your own thing feel overwhelming?

Has anyone ever told you that you should "do your own thing?"

Do you want a partner?

Have you had a bad experience with a partner before in another business venture?

Are you looking for a partner who complements your skill set?

Would you value additional support, expertise and mentorship?

Do you seek guidance from others in your life for decisions (big and small)?

Do you want to share in the upside and downside with someone else?

Does this sound like you? Then let's connect.

SCHEDULE INTRO CALL

NEWS & UPDATES

The Latest from O4G

Business

O4G Launches Energy Communications Group

Obsessed for Good Group is proud to introduce Lumix Communications Group, a groundbreaking venture in energy communication.

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· 2 min read

Introducing Rakas Connective, An O4G Company

Part consultancy, part marketing agency, and part creative shop, Rakas will help companies create and align their brand strategy with all the disparate parts of their business strategy so they will perform to their potential.